Honestly, The Devil's probably my favorite "scary but actually not scary" card. People tense up when it appears, but I never read it as pure doom-and-gloom. For me it's more about waking up to yourself and choosing freedom.
Fun fact: The Devil and The Lovers both share the number 6, and that number is all about choice. The Lovers usually points to the long game - values over instant gratification. The Devil asks a different question: what do you really want, the desires or passions you might be too scared to admit? It pushes you to notice the chains - habits, beliefs, outside pressures - that keep you from living fully, then decide if you want to take them off.
Astrologically it's connected to Capricorn and Saturn, so there's discipline and responsibility folded into it. I don't see the chains as something The Devil forces on you; they're the ones we accept or put on ourselves. When the card shows up it's basically saying you can remove them when you're ready. That's not evil, that's empowerment.
So yeah, to me The Devil feels like a guide - a tough teacher who makes you work for authenticity. Hard path, but worth it if you want to live honestly.